On May 13, 2013, CCIA(China cleaning products industry association) announced in the first half of the concentrated laundry detergent powder and concentrated laundry liquid detergent quality market research report. The survey products come from such as the cleaning products industry well-known brands, the principal retail market is occupied by domestic products, at the same time also examined a number of small and medium enterprises of small and medium-sized brand. Therefore, the results of the survey can reflect objectively the present situation of the industry. From the product quality inspection, concentrated detergent marks China cleaning products industry association "product quality is generally good. However, some small and medium-sized brand quality are severely under national and industry standards, its products are over-hyped, exaggerated publicity is relatively common, severely disrupted the normal market order, to deceive the consumers.